New Brand Identity for Orange AHRC – Orange AHRC will now be known as The Arc of Orange County

Newburgh, NY: Orange AHRC is proud to join The Arc’s national brand in the spirit of energy and a renewed commitment to providing opportunities for people with intellectual and developmental disabilities (I/DD) and their families. This dynamic new logo is the new face of Orange AHRC and it will be on Orange AHRC’s publications, Web site, signs, community events and more. The logo will unite our affiliated chapters across the country under the banner “Achieve With Us,” a call to move forward and take the road leading to progress, inclusion and respect.

The logo design reflects the energy and determination of The Arc to support and embrace people with developmental disabilities and their families across their lifetimes and across diagnoses, including Down syndrome, autism, cerebral palsy and other disabilities. The color combination of orange and yellow is a stand out among nonprofit organizations and its vibrancy will be closely associated with The Arc.

“Our new brand identity represents a new day for The Arc of Orange County and our mission. The new logo is bringing the work of our strong and energetic organization front and center as we provide more opportunities for community membership for the people we support,” said Executive Director Christopher Fortune.

The Arc is the nation’s largest and leading organization for people with developmental disabilities and their families with a 60 year history of promoting and protecting the rights of people and providing them the opportunity to live full, satisfying and self-determined lives as valued and contributing members of their communities. The Arc is an agent of change and over the last six decades, The Arc has been on the frontlines advocating for legislation to improve the lives of people with developmental disabilities in health care, education, employment, housing and more. “Since its launch, we’ve seen how the national brand has helped move The Arc forward boosting our national recognition and leading to greater support for our cause,” said The Arc of Orange County Board President, Gary Fox.

“It is exciting to introduce the new face of our organization to the community. The Arc of Orange County is a very important part of my life and it is because of their support that I am able to achieve my goals and determine my own life,” said advocate Robert Terry who was a member of the organization’s rebranding committee. “This new identity will let everyone know that we are moving forward and making a difference every day.”

Founded in 1954 and headquartered in Newburgh, The Arc of Orange County’s 750 employees provide an array of educational, clinical, residential, and day services for more than 2,000 people of all ages living in Orange County who have developmental disabilities. Services are provided from 29 different site locations and include developmental screening and evaluation, preschool learning, daycare, education grades K-12, adult day habilitation, vocational training, community employment and volunteerism, clinical services, residential homes, service coordination, family respite, recreation, and autism services.

For more information about Orange AHRC rebranding to The Arc of Orange County, please contact Nicole Andersen, director of development and communications at (845) 645-6671 or nicole.andersen@thearcoforange.org

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Photo Caption:

1- New Logo for Orange AHRC which will now be known as The Arc of Orange County

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